In the Hotels and Resorts, Hospitality, Leisure and Tourism industries marketing plays a major role in communicating upcoming food and beverage events to patrons.
Special restaurant, bar or hotel events are promoted through posters, flyers, table talkers, print and digital advertising.
In an increasingly saturated market innovative graphic design is a key tool, capturing audience attention and generating business.
As graphic designers our job is to create distinctive visual communication that helps people grasp concepts and data easily. We have a number of design tricks that we employ to help us achieve this.
Colour is used strategically to stimulate a feeling and communicate a defined message. This poster design for Bon Appetit with Peter Kuruvita, is promoting a four course French dinner. The colours blue, red and white are used to immediately recognise it as a French theme event.
Typography sets the tone of the creative piece. Particular styles of fonts elicit a range of emotions such as Serif fonts portray tradition and a formal tone, Sans Serif fonts are modern and neutral and Script fonts are feminine and formal. The tall and sleek font choice for the heading mimics the features of the Eiffel Tower and conveys a sense of elegance and sophistication.
The vital pieces of information are laid out in a hierarchy making it easy for the viewer to quickly gain the important facts.
The posters composition compliments the main graphic elements creating an appealing visual.
Our agency has years of experience in the design of printed marketing, creating the cut-through your business requires in an increasingly saturated market. Through innovative graphic design, we have what it takes to put your business on the map.
