Transform your product design into commercial success
So you have a great idea for a product, you’ve conducted the market research and have determined there is a potential market … but you need help with transforming your conceptual idea into a ACTUAL product that customers will buy.
Your next step is to work with a product designer who provides the technical skills to develop your idea into a 3D CAD drawing.
Our designers at Product Lab have extensive knowledge of a wide range of materials and manufacturing processes, and can guide you on which option will be most cost effective to turn your idea into reality. In a growing eco-conscious market, consideration is also given to the environmental impact.
Producing a prototype of your product allows you to get a functional model to evaluate what works and what needs improving. 3D printing has become a cost effective method to make a prototype quickly, as there is no need for specific tooling.
Having a prototype allows you to leverage potential deals with distributors/retailers as well as investors who may be interested in supporting your idea. There is something alluring about having an actual physical prototype in your hands at the presentation, rather than an abstract drawing on paper.
After the product development stage comes sourcing the manufacturer. Product Lab works closely with local and international suppliers and liaises directly with them to provide you with an estimate on how much your product will cost to manufacture and deliver.
You will also need to consider how the product will be packaged as these costs will be added to the cost of manufacture, resulting in the overall cost of production. This is used to calculate the wholesale and retail price. Our graphic designers are able to join the design process at this point, and help you with the physical and illustrative features.
Branding
So now you have a real life product and you’ve come up with a catchy name for it. It’s time to look at branding.
Product branding is the design process of creating an identity for your product and defines the way the product image is communicated to customers.
Communicating the same message and using brand elements such as logos, colours, packaging and graphics consistently helps to reinforce brand qualities.
You have come this far so now is not the time to let your product down by inadequate branding. Work with our professional designer, who has experience in creating a strong brand that compels a buyer to choose your product over another.
Packaging Design
How do you stand out on a crowded retail shelf and get your product into the customers hands? Through effective package design that engages visually and has an emotional connection!
Packaging has the power to influence shopping behaviour by offering an attractive and unique proposition.
Highly attractive package design can be achieved through utilising bright colours, decorative elements, bespoke design or specialty dimensions all which helps your product stand out from the rest.
The aim of packaging is to grab attention so that a customer will pick up a product and interact with it. By offering a unique tactile quality with textured substrates or specialty print finishes, you can make it a memorable experience.
Get your packaging right the first time with our designers who have been in the industry for years, and this work is their passion.
Distribution
How are you going to make your shiny new product available to the final buyer or the end consumer? Here you will need to choose your distribution strategy that aligns with your business needs.
Distribution can be done directly by the producer, or using indirect channels with distributors or intermediaries.
Sell directly to customers – this might involve setting up an online shop, market stall or a brick and mortar store. We have website designers in our team that are able to help you set up a website and e-commerce store, so you can get your product out to a global market.
Wholesale to stockists – sales opportunity for you to sell your products in bulk, usually at a discounted price, to a retailer. These retailers will then resell your products to their customers. The more stores your products are being sold at, the more exposure your brand receives.
Sales Material
Supporting your distribution channels are your sales materials such as brochures, spec sheets, catalogue, point of sale and website. This is how you communicate to buyers the brands promise and value proposition of the product. It will not come as a surprise to you by now, that this is also something our designers and printer can make happen for you!
Marketing and Promotion
Getting your product into the marketplace is great but your work is only beginning. You will need to develop effective marketing and promotional efforts to engage prospective buyers and to build brand recognition. Many stores offer only a narrow window of opportunity; if your product does not succeed within that period, it will likely be removed from the shelves. Most goods will benefit from in-store promotions and discounts.
Website
If your business model is to sell directly to customers (B2C), you will need an ecommerce website. An online shop-front that facilitates purchasing of products or services. Work with a team of design ninjas at Digital Spaces. Our highly skilled web designers are ready to help you get your business online and selling to not only a local market but globally.
Digital Marketing
Keep in contact with prospects by providing an email sign-up on your website. Send out regular newsletters with fresh content to keep your business on their radar until they are ready to make a purchase. Offer special discounts on first purchase or exclusive member deals.
Whether you need product design, source or supply, the Product Lab design group is able to provide you with everything you require to get your product to market.
To discuss your project or requirements please make contact with us and we will be happy to discuss your requirement confidentially either in person or over the phone.
