Printed marketing sent directly to your target audience via the post gives your business the opportunity to stand out, make an impression and get results.
Mail has less competition
A digital inbox (email) has replaced a IRL mailbox. All kinds of information is emailed these days and the gross amount of email you receive can be overwhelming. Email marketing has the potential to get lost in your junk folder or simply forgotten. People don’t expect real mail anymore but they like getting it because it’s something different and special. Far less is arriving in actual mailboxes, which presents an opportunity for business’s to get noticed through direct mail.
Print is memorable
A printed brochure in the hands of your audience has the ability to engage the senses on an intimate level, resulting in a greater emotional response and better memory recall. According to a study when compared with digital media, print ads promoted a higher perceived value and desirability of the product.
Print is tangible
There are so many different ways to creatively use paper and print, making it a very exciting marketing tool. The tactile quality of printed paper creates an emotional connection. The weight and type of paper can convey a lot about your business core values. An environmentally conscious business could choose to print on an uncoated recycled stock to reinforce their brand message.
Printed marketing has a longer lifespan than digital content as a flyer or brochure can be kept to refer back to or if it has a special offer on it is saved to use at a later date on a purchase or booking a service.
Print is more engaging
When browsing the internet or social media a viewers attention is constantly competed for with ads popping up and playing on the page. Online marketing asks for the viewers immediate response and it generally captures their attention for a few seconds before scrolling away. Direct mail naturally gets more attention because there are fewer distractions when people see it. The convenient nature of print gives the reader time to absorb the information at their own pace and in their own time, producing greater engagement with the brand.
To find out more about how direct mail can be tailored to promote your business, talk to us to see how we can help make it work for you.
Learn more about effective brochure design